Two-Night Stay Starts at $280*Including Luxury Accommodations, Beach Bag Full of Summer Treats, and More!

FORT LAUDERDALE, Fla. - (June 11, 2007) - The Riverside Hotel today announces the launch of its new "Beach Days" package. Starting at just $139* per night, this two-night summer getaway - valid through September 30th - includes 20% off dinner at Indigo restaurant as well as Water Taxi passes to the beach, full American breakfast and a snack pack for each guest.

A relaxing and luxurious retreat, the Riverside Hotel is just minutes from Fort Lauderdale beach and offers plush accommodations with a variety of dining options. The Riverside is the only on hotel on Las Olas Boulevard - the most fashionable shopping, dining and entertainment district in downtown Fort Lauderdale - and neighbors to an outstanding selection of fine fashion boutiques, eclectic art galleries, charming sidewalk cafés, and award-winning cuisine from the area's top restaurants and Chefs.

As an added bonus, guests booking the Riverside Hotel's "Beach Days" package get an exclusive beach bag filled with summertime goodies, including:

• Accommodations
  
• Hotel postcards
  
• Bottled water
  
• Sunscreen
  
• Whole fresh fruit
  
• Chips, snack bars and cookies
  

Riverside Hotel is located at 620 East Las Olas Blvd. in Fort Lauderdale. To book your summer getaway, please call 1-800-325-3280 or visit http://www.riversidehotel.com/Beach.48.58.lasso.

About The Riverside Hotel
For more than 70 years, no other venue in Fort Lauderdale has been able to surpass the ambiance, cuisine and superior service of the Riverside Hotel. The hotel features an impressive 12-story Executive Tower offering spectacular views of the city and more than 11,000 sq. ft. of meeting space, 206 guest rooms and 11 suites. With its central location along Las Olas Boulevard, the Riverside Hotel continues to stand out amongst its competitors.

The history of the Riverside Hotel dates back to the 1930's, when brothers Preston, John and Thomas Wells established their family-owned and operated business, The Las Olas Company, Inc. In 1936, The Las Olas Company built an 80-room hotel with baths and named it the Hotel Champ Carr in honor of its general manager. In 1947, Champ Carr stepped down and the Wells brothers renamed it the Riverside Hotel.

*The "Beach Days" package at the Riverside Hotel includes a minimum two-night stay. The full amount will be charged at the time of booking. Cancellations prior to 48-hours before arrival are subject to a cancellation fee of one night room rate plus tax. Packages are non-refundable after 48-hours prior to arrival. No refunds will be given for early departures or no shows. Rates are based on two adults and two children. An additional rate applies for triple/quad adult occupancy.


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Media contact:
Samantha Jacobs
Starmark International
954-874-9000
sjacobs@starmark.com